Campaign.

Campaign reverses power structures by placing the viewer in front of the teleprompter as opposed to behind it. The scrolling text is pulled directly from both John McCain and Barack Obama’s National Convention acceptance speeches (2008) and Levi’s Go Forth advertising campaign from that same year. Copy from all three sources was written in direct response to the 2008 housing market crash and intended for a blue collar audience. The language is generic to the point that the sentences become interchangeable, a tactic I have employed within the piece. Their message is vague but clear: work hard, fight hard, and reclaim what is rightfully yours (the American Dream). Merging the three separate texts into one (not so) new campaign speech blurs party lines with capitalistic agendas to reveal lofty ideals with no real solution.

Campaign from Kaitlyn Jo Smith on Vimeo.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s